Social Media #FTW!: The Influence of Social Media on American Politics
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Date
2014-05-29
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Johns Hopkins University
Abstract
Social media has transformed politics in America. Its effect has impacted the way candidates campaign for the presidency, Members of Congress operate their offices, and advocacy organizations communicate with policymakers and supporters. Social media allows politicians and organizations a method to connect directly and without filters with people across the country, assemble a constituency, and solicit their support at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible. The rise of smartphone technology has enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics in America because it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
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Keywords
Congress, social media, presidential campaigns, advocacy